Marketing strategies should change to the fluid digital landscape or they will lose sight of their audience. The use of 2D infographic animation is one such new form that can change the way Marketing will be for years to come.
Increased Personalization
Personalization is increasingly becoming the key to a successful marketing game and 2D infographic is not left behind. The type of animations used can be customized further to appeal directly to their respective segment and attribute data analytics, AI for segmentation. This kind of personalization not only increases engagement but also scales brand to be more closely related with its audience.
Interactive Elements Integration
There is a trend of interactive content growing among publishers as it attracts users more effectively. What we can expect in the future, is probably still 2D animation but it will be full of interactive trends – clickable hotspots, embedded quizzes, live-data who knows! It turns passive viewing into an active activity by allowing users to interact with the content presented.
Enhanced Mobile Optimization
The biggest innovations will come in the form of animations created to be mobile-ready, load quickly and display properly on smaller screens. Responsive design strategies, optimized file sizes and working interactive elements such as sliding carousels on touch screens. It is important to reach the massive mobile user base and thus; browsing a website on phone should be seamless.
Use of Augmented Reality (AR)
Augmented Reality (AR) has the potential to reshape how users use digital content. AR and 2D animation combine together to create the experience enhanced with augmented reality that blurs out lines between physical and digital.
Emphasis on Storytelling
In the future, brands will be able to artistically represent their stories in a more creative manner by connecting their operations through animated infographics that help consumers blockade on what is important-intelligence while investigating hurdles.
Data-Driven Insights
This is a huge trend and data-driven marketing is the future, so 2D animation will be an awesome way to depict difficult-to-digest insights of large volumes of raw or marketable information. Upcoming trends are going to focus on the production of animated data that is produced in real time and looks dynamic, relevant for your viewers.
Marketers can get ahead of this curve by using 2D infographic animation to help develop more attractive, insightful and impactful campaigns while also matching new consumer preferences. While current technology allows for a number of new ways to interact with prospects and customers, the future is incredibly wide open as advances continue furthering innovation in digital marketing.